Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES) has launched Novo 65 HP and 75 HP tractors. This range of Mahindra Novo tractors is technologically most advanced and stylishly designed. The range is priced attractively, starting at Rs 9.99 lakh for 65 HP 2WD (655 DI) going up to Rs 12.5 lakh for 75 HP 4WD (755 DI) variant, ex-showroom Maharashtra.

Mahindra Novo range of tractors is designed for evolved farmers in India. It is offered in both 2WD & 4WD versions in open station design. This next generation tractor range is designed and developed in-house at Mahindra Research Valley, the company’s global research and development facility in Chennai. With new benchmarks in technology, comfort and ergonomics, Mahindra Novo is all set to change farming practices and improve productivity & performance and thus the output, leading to Farm Tech Prosperity.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.