Mahindra & Mahindra Ltd.

Automotive major, Mahindra & Mahindra (M&M), over the past two years has strengthened its global presence backed by exponential growth recorded. The company’s exports have grown in the Asia-Pacific region, Africa, South and Latin America and USA. For the financial year ending March 2012, the company’s Auto exports grew by 70% while Tractor exports grew by 16%.

The company’s African subsidiary - Mahindra South Africa, was established in 2004, sold 1761 vehicles in FY11 which grew to 2558 vehicles in FY12, an increase of 45%. The company’s auto exports grew by 39% in other African countries. Besides, M&M began exporting tractors to Africa in 2004-05. Tractor exports in Africa grew by 77% in FY12. In Australia, the company has recently launched its award winning XUV500.

Meanwhile, M&M expects to almost double its volumes in the current financial year, in the LATAM region (Latin America), and expects sales to cross the 10,000 mark in FY13. Besides, in North America, Mahindra USA (MUSA), a wholly owned subsidiary of the company, which sells the entire range from 18 HP to 85 HP tractors, has doubled its billings from 4,823 tractors in FY10 to 10,012 tractors in FY12.

Further, in Asia Pacific region, Sri Lanka vehicle volumes grew almost three-fold in FY12 alone. The Maxximo’s market share in Sri Lanka increased from nil to 29% in one year. Mahindra has also launched the Mileage Ka Master range of tractors in Bangladesh and Nepal in FY12. Among Asia Pacific countries, M&M exported 2359 tractors to Bangladesh in F12.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.