58.20 (1.87%) Mahindra & Mahindra’s (M&M) 100 percent subsidiary -- Automobili Pininfarina -- will reportedly start selling its limited edition first car at $2 million (Rs 13.4 crore) towards the end of 2020. Subsequently, the firm will introduce two more products, catering to a wider audience. The Pininfarina limited edition car, less than 100 of which will be made, is code-named PFO and will be showcased at Pebble Beach Concours d’Elegance in California in August.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.