ITC Ltd.

ITC's Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for 'Creative Effectiveness'. Designed and conceptualised by Ogilvy India, the innovative campaign is a rendition of the 'Savlon Swasth India Mission' programme unveiled by ITC's Personal Care Products division to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives.

The 'Creative Effectiveness' Grand Prix at Cannes is one of the most prestigious awards honouring creativity that impacts consumer behaviour, brand equity and sales. The Grand Prix win, is an endorsement of ITC's commitment towards children's hygiene and celebrates the innovative product solution as an authentic cause collaboration that has helped garner success for brand Savlon.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.