Liberty Shoes executes product endorsement agreement with Hrithik Roshan

Leading shoe manufacturer, Liberty Shoes has executed a product endorsement agreement with a renowned celebrity, Hrithik Roshan for the purpose of promoting, marketing and advertisement of brand and products manufactured/traded by the company.

Last year in December, Liberty Shoes forayed into the Indian telecom equipment market through its subsidiary 'Sunfest Infratech and Power'. In this regard, the company had announced five tie-ups with different companies from Israel, Taiwan and South Korea. The Liberty Group formed the said subsidiary three years back to cater to the telecom towers space, but had now changed its positioning to focus on telecom infrastructure, renewable energy, defence and homeland security and exploration infrastructure

Liberty Shoes manufactures stylish footwear for all age group and gender. Its in-house research and development team focuses on developing new design for footwear segment. The company has created brands like Coolers, Freedom, Footfun, Fortune, Gliders, Senorita, Tiptopp, Perfect, Fortune, Force 10 among others.