Sundaram Finance’s BPO arm bags three domestic deals

Sundaram Finance’s BPO arm Sundaram Business Services (SBS), has bagged three domestic deals in the voice-based BPO space from Mumbai-based companies. It will handle in-bound and out-bound calling for game shows and reality TV participation in the first deal, which is in the media and entertainment space.

Rest two deals are in the auto space, where the company will handle the setting up of car service appointments with specific dealerships through telemarketing, and in the real estate space where SBS is setting up a customer service helpline for large residential and township projects. The company aims to support and service half a million voice calls over the next year.