State Bank of Bikaner & Jaipur introduces country’s first financial supermarket

State Bank of Bikaner & Jaipur (SBBJ) has introduced country’s first financial supermarket in Jaipur on August 8, 2012. This supermarket will offer a basket of diversified banking products, such as insurance, life and general, credit card and mutual fund.

The bank aims to sell and service products of its channel partners such as SBI Life, Mutual Fund, SBI General and SBI Card, both across the counters and through electronic means through this financial supermarket. Prior to this SBBJ has put in place many initiatives like SMS Unhappy Service, car loan in 10 minutes, home loan in 20 minutes, Kohinoor banking and mission five.