-32.45 (-0.89%) India’s leading SUV manufacturer, Mahindra & Mahindra (M&M), has entered into a partnership pact with a cricket league, Sri Lanka Premier League (SLPL), as their Title Sponsors. The league will be played over three weeks at two venues - Colombo and Kandy. The prestigious league will kick off from August 11, 2012.
This league will feature seven provincial teams in a round-robin league format in its inaugural edition where the winners will have the distinction of playing in the Champions League Twenty20 (CLT20) as one of the teams in the qualifiers.
Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.