Mahindra & Mahindra Ltd.

Mahindra Group has reportedly launched a new digital campaign that encourages people to plant trees and ‘RiseAgainstClimateChange’. The film has been created using recycled waste paper, and gave out a subliminal message on waste recycling, ensuring that every aspect of the communication reinforces the cause of conservation.

Mahindra & Mahindra’s (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.