Bajaj Finserv Ltd.

Bajaj Finserv has bagged the gold award for ‘Digital Marketing Excellence in Financial Service’- for its Fixed Deposit digital campaign at DIGIXX 2019 Awards by Adgully.

The campaign designed along with Logicserve Digital aimed at creating informed awareness in the digital space about Bajaj Finance, the lending arm of Bajaj Finserv, offering Fixed Deposits with the highest interest of 9.10 % with flexible tenors ranging from 12- 60 months. The underlying objective was to shift customer psyche from awareness or consideration to preference for the brand.

Bajaj Finserv a part of Bajaj Auto, has established itself as a financial power house with interests in insurance, lending, asset management and wealth management.