Bajaj Finance Ltd.

Bajaj Finance, the lending arm of Bajaj Finserv, has launched ‘MyHealthMyWay’ campaign which aimed at making health care a priority for all. The idea was to educate individuals not to compromise on their health and empower them to make well informed decisions when it comes to availing quality treatment or access to the best hospitals.

Given the well?documented relationship between lifestyle, disease burden and health care costs, the underlying message of the campaign was to hold individuals responsible for their own health care and hence ‘MyHealthMyWay’. The campaign will run on the company’s social media assets till April 08, 2019.

Bajaj Finance, the lending and investment arm of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 19 million customers across the country.