Mahindra & Mahindra Ltd.

Mahindra tractors, part of the Mahindra Group, have been recognized as 'India's Most Attractive Tractor brand' by Trust Research Advisory (TRA) in the fifth edition of its report, titled 'India's Most Attractive Brands' - India Study 2018. The study is based on TRA’s proprietary 'Brand Attractiveness Matrix' which comprises 36 attributes of Brand Attractiveness.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.