Maruti Suzuki India Ltd.

Maruti Suzuki India is formulating experiential initiatives to connect with younger buyers after withdrawing its association with various motorsports events in search of wider consumer audience.

The company, which has pulled out of marquee events like Raid de Himalaya, Desert Storm, Dakshin Dare and Autocross Championship, is now in the process of giving a final shape to its next level of engagement with consumers with plans to start programmes like track events and inter-city expeditions.

Maruti Suzuki India (formerly known as Maruti Udyog) is an automobile manufacturer in India. It provides passenger cars, utility vehicles and vans. The firm also offers pre-owned car sales, fleet management and car financing services.