Mahindra & Mahindra Ltd.

The Mahindra Group has reinforced its long term commitment toward the environment with the launch of its first citizens’ movement, CelebrateDifferently campaign. This is the group’s rallying cry to every citizen across India to embody the change they want to see in the world. In this movement, millennials are the primary catalysts to drive environmental change.

This is a digital-first campaign, designed to evoke a sense of consciousness towards the growing climate change crisis. Under the group’s theme of RiseAgainstClimateChange, citizens’ will be engaged across all social media platforms.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.