Tata Consumer Products Ltd.

Tata Global Beverages is planning to devise the ‘right strategy’ for the company's branded coffee business in the United States (US), which recorded lower levels of performance compared to the previous year.

The branded coffee market in the US has witnessed consolidation over the past few years and recrafting the Eight O'Clock coffee business in this new environment is critical to its growth and success.

Tata Global Beverages is a global beverage business with a brand presence in over 40 countries. The company has significant interests in tea, coffee and water and is the world’s second largest tea company.