Axis Bank Ltd.

Axis Bank in partnership with Active.Ai has launched ‘Axis Aha!’ in early 2018, has seen a surge in usage of its conversational AI platform on their mobile banking app which has over 10 million customers.

As Indian consumers are doing lot more on their mobile phones, the need for easy interactive human-like conversations to make their life simpler has surged. Simple FAQ chatbots are insufficient as consumers want contextual engagement with ability to assist and allow them to make qualified choices.

Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.