Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has launched Thar 700, the last batch of 700 units of the iconic 4x4 off-road SUV. It comes packed with unique and differentiated features and will be competitively priced at Rs 9.99 lakh, ex-showroom Delhi.

The Thar 700 aptly marks the 70 years legacy of Mahindra, as its lineage traces back to 1949 when the first Mahindra vehicle was built in India. The Thar with its go anywhere capability is a true-blue off-roader and a typical Mahindra breed that exemplifies the company’s rich 4x4 heritage. The Thar 700, a limited special edition of the iconic brand, will be available in an all new Aquamarine colour, in addition to the popular colour of Napoli Black.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.