Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has invested Rs 60 crore in digital marketing at passenger vehicle showrooms in the past three years. The company had started digital marketing at its showroom in 2011 when it launched the premium SUV, the XUV500.

The company has also set up over 300 such centers, including 100 'showroom within showroom' in the past six months. The aim of theses center is to help the company's engagement in the pre-purchase and purchase stages by integrating a virtual world at its showrooms

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.