Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M), the leading utility vehicle maker in the country has launched its sedan Verito in the Kerala market. Kerala is one of the most important markets for M&M, especially for its passenger sedan. The Verito is a renamed version of the previous Logan sedan and was recently launched in the Indian market.

The new Verito retains the strengths of the Logan, while adding a new style with some key changes. The Verito model is blessed with a host of features including ABS with EBD, Driver airbag, head restraint for all seats, driver information system and many more. The Verito is all set to be the most exciting buy in the entry level sedan category for Indian consumers.

It is competitively priced at Rs 4.82 lakh (petrol) and Rs 5.62 lakh (diesel). Logan grew by more than 160% in Kerala in the last financial year 2010-11, doubled its market share.