Mahindra & Mahindra Ltd.

BSE: 500520 | NSE: M&M
Large Cap | Automobiles - Passenger Cars
3083.50
-9.35 (-0.30%)
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M&M targets 50% of total FES revenue from international markets in 3 years

Date: 09-07-2019

Mahindra & Mahindra (M&M) is revving up globalisation of its farm equipment sector (FES), targeting 50 per cent of overall revenue of the vertical to come from international markets over the next three years. The company is focusing on three key markets - Americas, including the US, Canada, Mexico and Brazil; Japan and Turkey to be the primary growth drivers.

The company is eyeing revenues from Americas to touch $1 billion in the next three years, up from $600 million at present, while it is also aspiring for business in Japan to touch $1 billion over a period of time as compared to $450 million currently. The FES of the company had clocked revenue of $3.4 billion in 2017-18.

The company is also charting out strategy to re-enter China in the implements segment after exiting from an earlier joint venture for tractors.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.