Tata Motors unveils Xenon to strengthen its pick-up segment

In a bid to increase its market share in the pick-up segment, Tata Motors, the country’s largest commercial vehicle maker has unveiled its premium pick-up Xenon. It has been priced at Rs 5.44 lakh (ex-showroom Mumbai) for the single cab version and Rs 6.34 lakh for a dual cab version.

The company had launched the Xenon three years ago in the global markets, and has so far sold 35,000 units in markets like southern Europe, South Africa, Thailand and Italy. In the domestic market, Xenon is now available in Maharashtra, Gujarat, Rajasthan and Tamil Nadu, and Punjab will be the next destination.

Further, the company is planning to augment production capacity to 1,000-1,200 units per month going forward. It may launch a few variants of the vehicle by December.

Tata Motors registered a 12% growth in its total sales at 71,826 vehicles for the month of August 2012, including exports of Tata commercial and passenger vehicles. Besides, the company’s domestic sales rose by 13% at 67,453 vehicles as against 59,874 vehicles sold in August last year.