Dabur India ropes in Priyanka Chopra to endorse Dabur Amla Hair oil

Dabur India has roped in Bollywood star Priyanka Chopra as the new brand ambassador for Dabur Amla Hair Oil, as it plans to re-launch its hair oil brand, Dabur Amla in a new youthful avatar.

Through this initiative, the company aims to make the 60-year-old brand more relevant in consonance with today’s lifestyle, as Rs 500-crore Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. The brand has been earlier endorsed by celebrities such as Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

Dabur is one of India’s largest consumer goods companies, which has a market capitalisation of $4 billion. The promoter family has diversified investments across financial services, including an Indian life insurance joint venture.