Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has entered into a partnership with Salesforce, the global CRM leader. Together, both companies will deliver a one-of-a-kind digital transformation in the Indian automobile industry, focused on innovating and digitizing its entire customer experience value chain.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.