Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has introduced an innovative subscription-based initiative, in partnership with Revv, for retail customers. This unique, flexible ownership experience for customers of Mahindra's personal range of vehicles is an all new way of using a brand new vehicle, without actually having to buy or own one.

With this launch, the company has made the ownership experience of its vehicles more flexible, affordable and convenient. The offer begins at an extremely attractive subscription price starting from Rs 19,720 per month, inclusive of insurance and routine maintenance charges.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.