Wipro Consumer Care and Lighting (WCCL), the consumer care business of Wipro, has set up a venture fund to invest in start-ups in the consumer brands space with India and South East Asia being focus markets. The 'Wipro Consumer Care - Ventures' will focus on companies with a differentiated approach where both parties can learn by leveraging their strengths and add value to each other.
Wipro is a leading global information technology, consulting and business process services. The company harnesses the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help clients adapt to the digital world and make them successful.