Mahindra & Mahindra Ltd.

Mahindra Group has come up with a new environmental campaign ‘CutTheCrap’ that builds a case for waste management. The campaign has been launched with a film which shows that a non-recyclable plastic bag chokes and clogs oceans and landfills, and has very detrimental consequences for the environment now and over the long term.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.