Britannia Industries Ltd.

Britannia Industries, top biscuits and dairy products maker has introduced fortified flavored yogurt. The product is fortified with iron, iodine, calcium, zinc and vitamin A, which will be offered in three flavors - mango, vanilla and strawberry. The company has decided to roll out this new product in Mumbai, Delhi, Bangalore, Hyderabad and Chennai.

The company has expanded its portfolio by offering flavored yogurt as it has emerged as a distinct segment in the last one year. Internationally, flavored yogurt - in both frozen and fresh forms - is well developed and seen as a healthier option.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.