Dabur India ropes in Karishma Kapoor to endorse air freshener brand Odonil

Dabur India, has roped in Bollywood actor Karishma Kapoor as brand ambassador for its air freshener brand Odonil. It is planning to launch a new campaign, which seeks to highlight the impact of nature inspired fragrances of Odonil blocks. The company, through Odonil brand, is present in the three key categories of the air freshener market that are blocks, sprays and pluggy.

Dabur is one of India’s largest consumer goods companies, which has a market capitalisation of $4 billion. The promoter family has diversified investments across financial services, including an Indian life insurance joint venture.