TVS Motor to roll out TVS Phoenix on September 28

TVS Motor Company is planning to roll out TVS Phoenix, a 125 cc executive motorcycle, on September 28. With this bike, the two-wheeler manufacturer will foray into the executive category. The company aims to launch a series of new motorcycles and scooters in next 18 months.

The company has reported 20.65% dip in total sales which stood at 154,647 units in August 2012 as against 194,898 units registered in August 2011. In two wheeler front, the total sales stood at 150,740 units in August 2012 in comparison with 190,184 units recorded in August 2011.