Tata Power Company Ltd.

Tata Power has dedicated profile for its women-artisan empowerment initiative ‘Dhaaga’ on Instagram, with an aim to make ‘Dhaaga’ products more accessible to a larger audience.

The Instagram handle ‘@Dhaaga_tp’ will allow consumers to view Dhaaga’s latest collection which will direct them to the Amazon Saheli website for purchase of the product. Dhaaga will also be promoted via a dedicated section on Tata Power’s website to increase footfalls.

This new digital initiative to promote Dhaaga comes after Tata Power’s recent collaboration with Amazon India which involves showcasing Dhaaga products as a part of the e-commerce giant’s ‘Amazon Saheli’ programme. Amazon Saheli is a dedicated storefront on the website to help display and sell products made by women artisan-entrepreneurs listed across different categories on Amazon.

Tata Power Company is India’s largest integrated power company with a growing international presence.