Bajaj Auto Ltd.

Bajaj Auto and Ogilvy have come together to celebrate 18 years of Bajaj Pulsar with digital film. The company launched Pulsar with the tagline ‘Definitely Male’ in 2001. Pulsar burst on the scene with the iconic ‘It’s a Boy!’ commercial and ‘Definitely Male’ tag line.

Bajaj Auto is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.