Tata Motors Passenger Vehicles Ltd.

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Tata Motors rolls out Altroz premium hatchback

Date: 22-01-2020

Tata Motors has entered into the premium hatchback segment with the rollout of Altroz at a starting price of Rs 5.29 lakh (ex-showroom India). Unveiled in December 2019, the Altroz, which is the industry's first BSVI diesel-ready car is also the first vehicle model based on the brand’s Alfa platform and the second vehicle showing the Impact 2.0 design language. Besides Altroz, the company also launched the BSVI versions of Nexon, Tiago and Tigor.

With the class defining, new premium hatchback, Altroz, the company is expanding its market coverage further. It comes with six different factory-fitted customisable options to be chosen from four packs - the Rhythm, Style, Luxe and Urban. Additionally, with the introduction of the Altroz and the Nexon, the company also becomes the first original equipment manufacturer (OEM) to launch BSVI-ready diesel variants in their respective segments.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.