Tata Consultancy Services Ltd.

Tata Consultancy Services (TCS) has successfully implemented the TCS HOBS Product Portfolio Management (PPM) solution for Airtel, accelerating its digital transformation journey. The implementation has enabled the telecom giant to create personalized offers and make these offers available in the market instantly.

Airtel partnered with the company to implement a single enterprise-wide product catalog for all marketing and sales channels in India. TCS HOBS PPM has streamlined the company's product lifecycle processes, rationalizing its large product portfolio by 80 percent. It empowers Airtel's business teams to manage the product portfolio on their own, and significantly automates new product rollouts across business and IT operations, eliminating inefficiencies and reducing time to market by 90 percent. Additionally, consistency in product data across systems prevents revenue leakage.

Tata Consultancy Services is an IT services, consulting and business solutions provider that has been partnering with the world’s largest businesses in their transformation journeys for the last fifty years.