Bajaj Auto Ltd.

India’s largest two-wheeler company, Bajaj Auto’s - Discover has become the world’s largest selling motorcycle brand, overtaking Hero Splendor in the month of September 2012. Discover sold a record 122,968 bikes in the month of September to become the world leader.

Discover has successfully been positioned as ‘Chalta Nahi Daudta Bike’ thereby appealing to the commuters who would like to evolve to more sporty bikes.

Discover has been a technology and marketing success story for the company. The recently launched Discover 125 ST generated an overwhelming response and has sold 35,000 bikes in September - within 3 months of launch.