EID-Parry’s division Parry Nutraceuticals introduced Parry’s Wellness

EID-Parry’s business division, Parry Nutraceuticals, has introduced Parry’s Wellness, an umbrella brand to market nutritional supplement products. Through this initiative, company expects to drive the growth of its over-the-counter product business to over Rs 100 crore by 2014-15 from present Rs 20 crore.

The company has strengthened its distribution network and it is also ready to re-launch Parry’s organic Spirulina in a new variant. The company has invested over Rs 135 crore over the last one year to strengthen and expand its manufacturing facilities for nutritional supplements.