Mahindra & Mahindra Ltd.

Mahindra group's pre-owned car retail arm--Mahindra First Choice Wheels has launched 34 new retail stores in a single day mainly in small cities and towns across Uttar Pradesh, Gujarat, Uttrakhand, Pondicherry, Maharashtra and Tamil Nadu. The new stores will offer all the facilities and services that the First Choice Wheels' brand represents including used-car sales, 118-point inspection to quote and buy the actual car value for a consumer looking to sell their car, warranty on Mahindra- certified used cars, easy finance and hassle-free RTO transfer.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.