TVS Motor hires Dentsu Communications to handle future campaigns of Wego scooters

TVS Motor Company has hired Dentsu Communications to handle future campaigns for its Wego brand of scooters which was earlier handled by another agency, BBH. The ad agency will work on various campaigns and will be responsible for the account’s campaign planning and creative executions across television and print media.

The company is looking to carve out a distinctive communication position for the brand and is confident that Dentsu team will make their presence felt on Wego future campaigns.

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world. The company has a production capacity of 2.5 million units a year. Wego is a 110 cc scooter targeted at the urban young couples. The company’s other scooter brands are TVS Scooty Pep+ and TVS Scooty Streak aimed at female customers.