Mahindra & Mahindra (M&M) is going to launch the new version of its SUV Thar on August 15. The all-new Thar will be a quantum leap in terms of technology, comfort, and safety features compared to the previous generation without compromising on the vehicle's core promise -- off-road capability and its iconic design.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.