Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has launched the All-New Thar, the most eagerly awaited, legendary SUV, on the very day that the Mahindra Group celebrates its 75th anniversary. In its all-new avatar the Thar will be available in two trims, namely AX & LX, with prices starting at Rs 9.80 lakh for AX series and Rs 12.49 lakh for LX series (Ex-showroom Price, All India).

Within the All-New Thar's classic silhouette lies its contemporary styling, a quantum leap in terms of performance, everyday comfort & convenience, technology and safety. It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV. Booking for the All-New Thar has opened from October 2, 2020. The All-New Thar can be booked with an initial payment of Rs 21,000 and customers will have a plethora of options to choose from in terms of a wide range variants, colours and customization options.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.