-10.45 (-0.88%) Tata Starbucks, a 50:50 joint venture (JV) between Tata Consumer Products and Starbucks Corporation, has introduced a new seasonal whole-bean coffee, Starbucks Diwali Blend, to customers across India and select global markets ahead of the festival season. The new exquisite blend is hand-selected and sourced from Tata estates in Karnataka and Tamil Nadu, and Celebrates India's Coffee Heritage.
Starbucks Diwali Blend is a tribute to the region's coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. This is Starbucks first coffee blend that has been created remotely. It is the second Starbucks whole bean coffee to be entirely sourced, roasted and packaged in India, following the launch of Starbucks India Estates Blend in 2013.
Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.