Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) legendary SUV, the All-New Thar has already crossed 9,000 bookings, since its launch on October 2, 2020. This, despite only 18 cities being part of phase one markets where test drive and demo vehicles are available.

The All-New Thar becomes the only SUV in the 4X4 lifestyle category to record this booking milestone in such a short span of time. In addition to the traditional lovers of this iconic brand, the All-New Thar has also appealed to a whole new set of urban lifestyle-seekers, who have shown significant interest in the Convertible Top and Automatic Transmission top end variants.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.