Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES), has rolled out Krish-e Centres in Maharashtra as part of Mahindra’s new ‘Farming as a Service’ business.

With the tag line - ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’ - Krish-e is a business vertical that provides technology driven services which are progressive, affordable and accessible to farmers. Krish-e aims to increase farmer income through digitally enabled services, across the complete crop cycle.

These include agronomy advisory, access to advanced farm equipment rentals and new-age precision farming solutions, all focused on bringing down overall farming costs and improving crop output and consequently the farmer’s income.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.