ZEE launches edutainment channel ‘ZeeQ’

Zee Entertainment Enterprises (ZEE) has launched its first edutainment channel in general entertainment channels (GEC) space ‘ZeeQ’, which will address the educational need gaps through engaging content.

ZeeQ will cater to the needs of children in the age group of 4-14 years in India and will have a mix of home produced and acquired content. The 24-hour channel will be available on leading DTH and digital cable platforms as a paid-for channel.

The broadcast operations of this new channel which is also the 32 channel in the boutique of ZEE will be managed by ZEE, while Zee Learn will look after the content and channel management.