Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES) has rolled out Krish-e Centres in Tadepalligudem, Nandyala & Tenali in Andhra Pradesh as part of Mahindra’s new ‘Farming as a Service’ business.

With the tag line - ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’ - Krish-e is a business vertical that provides technology driven services which are progressive, affordable and accessible to farmers. Krish-e aims to increase farmer income through digitally enabled services, across the complete crop cycle.

Besides Andhra Pradesh, Krish-e will also roll-out centres across other states in a phased manner. With an Omni Channel approach, with Krish-e farmers can avail of personalised services on their fields, at Krish-e centres, through the Krish-e suite of digital apps and through the call centre to reach out to Krish-e Sahayaks.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.