Kotak Mahindra Bank Ltd.

Kotak Mahindra Bank’s subsidiary company -- Kotak Securities launched an offering where intra-day trading will become free. For all the other trades, a customer will have to pay a flat charge of Rs 20 per transaction. It will earn its revenues from such transactions and also from cross-sells of other products offered by the diversified financial services group.

This led to the launch of the product, where a customer can join with an upfront fee of Rs 499 and get it reimbursed in full if she is unsatisfied with the service within the first month. A customer will be able to trade within an hour courtesy the tech-based onboarding solutions. The company declined to share any targets from a customer base perspective.

Kotak Mahindra Bank offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of personal finance, investment banking, life insurance, and wealth management.