Affle 3i Ltd.

Affle (India), through its wholly-owned step down subsidiary Affle MEA FZ-LLC (AMEA) (subsidiary of Affle International Pte.), has entered into a definitive Business Transfer Agreement to acquire the Business Assets of Discover Tech (registered in Israel). As part of the deal, Business Assets including the technology platform, brand name, intellectual property rights, business relationships and technical information of Discover Tech will be acquired by AMEA (Business Transfer).

This investment is strategic for Affle's consumer platform business. It is an Out of Box Experience (OOBE) technology platform offering a major consumer touch point in the mobile device lifecycle for Dynamic app discovery and recommendation at initial boot or reset of the device during its lifetime through its platform integrations with Original Equipment Manufacturers (OEMs) and Mobile Network Operators (MNOs).

It fortifies Affle's vernacular on-device consumer experiences and strengthens the ecosystem connect with advertisers, OEMs and MNOs across India, global emerging markets in general and Africa in particular. The fixed Consideration for Business Transfer is $1.15 million and maximum Success Fee (Incremental contingent consideration) is $3.37 million to be paid over a period of maximum 4 years.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.