Tata Motors Passenger Vehicles Ltd.

Tata Motors has launched its new marketing campaign on the occasion of the start of the holy month of Ramadan. Titled Celebrating Goodness with Tata Motors, the commercial endeavours to instil optimism and provide solace, especially during these challenging and tough times, during the COVID-19 pandemic. The ad encourages spreading cheerfulness and delight through NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.