Tata Consumer Products Ltd.

BSE: 500800 | NSE: TATACONSUM
Large Cap | Tea/Coffee
1184.65
-4.25 (-0.36%)
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Tata Consumer Products forays into premium roast, ground coffee segment

Date: 05-06-2021

Tata Consumer Products has entered into the premium roast and ground coffee segment with the launch of brand 'Sonnets By Tata Coffee'. Through 'Sonnets By Tata Coffee', the company is targeting the customers seeking a special coffee experience. These are microlot coffees that are limited edition offerings and are processed on the estates in a distinctive manner. This launch strengthens Tata Consumer's product portfolio and marks its entry into the premium coffee segment. Besides, with 'Sonnets By Tata Coffee', the company is also entering the direct-to-consumer space in the coffee segment as it would be sold online only.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.