Tata Consultancy Services Ltd.

Tata Consultancy Services’ (TCS) enterprise personalization solution -- TCS Optunique has won the Artificial Intelligence Breakthrough award in the category Best AI-based Solution – Retail. The AI Breakthrough awards recognize industry leaders that build innovative AI solutions based on an evaluation of the innovation, performance, ease of use and manageability, functionality, value, and impact of the products. TCS Optunique was recognized for its ability to deliver unified and contextualized experiences across the omnichannel journey by evaluating customer intent in real time.

With its patented retail-specific meta model, TCS Optunique autonomously creates enriched customer feature dictionaries that facilitate better decisioning.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.