Tata Steel Ltd.

Tata Steel has launched a new brand of its hot rolled (HR) products range ‘Tata Astrum’. This is the first time that the company has made a foray into branding of HR products in the SME segment. This initiative taken by the company is aimed at de-commoditizing steel and offering the best-in-quality product to customers. 

Tata Astrum HR coils and sheets will be produced from two of the company’s mills at Jamshedpur and will be available in the 1.6 mm to 16 mm thickness range.  The customers will be served through the company’s authorized distributors. Each distributor will have a tie-up with service centres that will be certified by Tata Steel for quality products.

Tata Astrum follows the success in the market of other Tata Steel brands, such as Tata Tiscon (rebars), Tata Shaktee (roofing sheets), Tata Steelium (cold rolled sheets), Tata Galvano (galvanized sheets), Tata Structura (hollow sections), Tata Bearings (bearings), Tata Agrico (agricultural implements), etc.

Tata Steel, the flagship company of the Tata group is the first integrated steel plant in Asia and is now the world`s second most geographically diversified steel producer and a Fortune 500 Company.